0 to 1 · Enterprise SaaS · Health Insurance
Designing security & access governance for Ginja.ai
Health insurers on Ginja.ai couldn't see, control, or change who had access to their own platform. Every change went through Ginja's support team. I designed the system that transferred that control to them: roles, permissions, user lifecycle, time-bound access, and hard denials. Built for an industry where one wrong checkbox is a compliance breach.
Role
Product Designer
Enterprise Client
Old Mutual Limited
Platform
B2B Enterprise SaaS
Team
1 PM, 1 Front End, 1 Backend Engineer and me
Website Design
Think School
An education startup betting that world-class teaching can cost less than a pair of jeans. I designed the marketing site and the course landing pages that had to close the sale without a sales call.
Role
Website Designer
Duration
2 months
Year
2023
Team
3 Designers
Resume
1 · The Industry Context
Setting Context
Ginja.ai is a SaaS platform for health insurance companies and service providers. Organisations that sit at the center of one of the most regulated data ecosystems in the world: policyholders, hospitals, third-party administrators, underwriters, and national compliance bodies.
The platform shipped with a handful of pre-configured roles — Underwriter, Sales Person, a few others. That was it. The insurance companies using Ginja.ai had:
No visibility into what those roles actually granted
No control to customise, restrict, or expand access
No way to manage their own users — every new hire, exit, or role change went back to Ginja's support team
No accountability — if something went wrong, no record of who did what, when
The brief, before any research was- “How might we build a role and permission management system for health insurance organisations?”
Our first enterprise user, Old Mutual is one of Africa’s largest financial services groups insurance, banking, wealth management, and underwriting, spread across 14+ countries. For this case study, we use Old Mutual as the lens through which the problem is best understood.
14+
Countries of
operation
12K+
Hospitals in
network
4.5M+
Members covered
$3B
Group revenue
These figures describe the scale of one of the user we were designing for.
Not Ginja.ai’s product impact.
2 · Complexity
Undertsanding Complexity
Before defining a single role, we mapped individual permissions spanning underwriting, claims, payments, provider networks, and product configuration
The Underwriting module alone contained over 300 permissions and sub-permissions. Each one a potential access control decision.
This scale alone ruled out simple solutions. A flat list of 300+ checkboxes per module, multiplied across every department, in every country, was never going to work.
Why standard access models don’t
work here
To anchor our architecture, we ran a gap analysis against industry standards. Most modern software manages access using CRM or helpdesk paradigms — tools like Freshdesk, HubSpot, or Salesforce. These systems are built on an assumption of trust by default. In regulated health insurance, that assumption breaks completely
An underwriter viewing unauthorized medical histories, or a claims manager seeing
unapproved financial ledgers, isn’t a “bad UX moment.” It’s a regulatory failure and a
breach of institutional trust.
3· Three Layer Access Control
The Architectural Structure
Standard systems bundle role, permission, and context into a single object producing roles like "Claims Manager- Kenya" and "Claims Manager- Rwanda" as two entirely separate configurations. At Old Mutual's scale: 14 countries × multiple access tiers × every department - that's hundreds of near-identical roles, impossible to maintain and dangerous to audit.
We separated the model into three independent layers: Role - Claims Manager. One definition, reused everywhere. Permission- view, approve, modify claims. The same token set everywhere. Scope- the conditions under which the permission applies: an amount limit, a provider tier, a department boundary, a region.
We stopped thinking about scope as "where you work" and started thinking about it as "under what conditions your permissions apply."
A Claims Manager in Kenya and one in Rwanda now share the exact same role and permission tokens; their local compliance and financial boundaries are isolated entirely by scope rules. Hundreds of fragmented configurations collapse into a single matrix.
The model also survives reality: an Underwriting Manager doesn't live in one module. They touch Underwriting, Claims for risk review, Finance for premium oversight - the same role fans out into independent permission sets, each constrained by its own scope condition. Nothing duplicated. Nothing hardcoded per country
4· One Layer, Four Instruments
The 4 Systems
The architecture answers how access is modelled. The interface had to answer four operational questions. The same four gaps admins named in research. Each became a subsystem.
Role Management
Creating a role without drowning
in 300 checkboxes
Our first prototype- a step-by-step departmental funnel failed low-fidelity testing fast: too many steps, a flat unmanageable permission list, no success feedback, duplicate role names with no warning.
The structural fix was a split-pane system:
Modules as rows (Reinsurance, Underwriting, Sales…) admins think in their own domain, not in access theory
One consistent column pattern - Access → Modify → Configure across every module. Predictability is what reduces cognitive load at scale
Scope as a separate step - configure permissions first, then add conditional scope. Two mental models, two distinct steps
For setting scope for various permissions I explored drop downs. Depending on the permission selected, only the relevant scopes would be active to select from. I refined it further and removed the inactive scope permissions. Used progressive disclosure. As user selected certain options, relevant conditions appeared.
The Role Creation form breakdown
The Modules were aligned on the left side like chapter names and the contents within- the sub-permissions would appear on the entire screen in the centre for users to configure roles from. The modules would remain sticky to the left and the permissions would scroll and reveal more contents.
Each permission was divided in 3 permission types- access, modify and configure. All permission types, weather it was to view, edit, deactive , create, delete, approve, deny, accept, reject and many other types of permissions could easily come under these three types.
The CTA would also remain visible at all times to save a role, even when the user is browsing through hundreds of permissions.
Demo Video of Role Creation
A snippet for the happy path of role creation.
Design Decision
While working on the final UI, I had to take several design decisions along the way to best suit both the user, the business. Here's an example of one of them:
The decision- Inbuilt Scope Card
As a designer, the Floating Card feels cleaner, it protects the grid. But viewed through the lens of a security administrator, in health insurance compliance, context outweighs aesthetics.
The layout shift caused by the Inbuilt Card is a genuine UX trade-off. It’s also a necessary sacrifice. An administrator configuring a financial threshold cannot afford visual blind spots. The Inbuilt Card preserves complete peripheral vision of a user’s total access profile, preventing the exact type of overlapping privilege error this entire system exists to solve.
The Real Job: Handling edge cases
and error states
Working on the UI and the happy path was the easier task. Figuring out the places a user can get stuck. The places user needs to be warned and the system defined roles- that they cannot edit/ configure or delete, was the most important task for the product to work in real environments, where errors happen all the time.
User Management
The user lifecycle, without the
support inbox
Creating a user means three simultaneous assignments: identity, role(s), and organisational scope — which region(s) of the company's own configured structure this person belongs to. The system validates assignments against that structure, so an admin in Kenya can't quietly grant someone access in Rwanda.
While assigning roles to users means we had to make sure that users can select the roles they want even from 100s of roles that have been created. Simple search did not surfice. We needed filters like department type and access level to make them reach their required role quicker.
The Create User form breakdown
If a role had certain pre set scope restrictions, they will be visible while the user is being created. And while setting up organisational unit, the ones out of scope will be clearly displayed.
Selected roles remain visible throughout the form, even when you close the roles module. The user can edit/remove the roles anytime they want during the process.
Reducing cognitive load and making discovery fast by filtering roles by department and access type.
Demo Video of Creating a New User
A snippet for the happy path of user creation.
Handling edge cases and error states
Once the happy path was complete. The edge cases were visible very naturally. Various edit options like deactivating a user, re-activating a user and deleting a user were the next steps to take. Letting users know why they can't perform a certain action by giving them all the information they need.
Over- communicating was a style I followed throughout the journey of making error states and edge cases. Making sure the user does not feel confused or lost at any given point was my goal. If they can't perform an action - the why should be very clear to them
Closing beat for the act — conflicts: with four instruments in play, roles can contradict each other. Rather than a generic error, we wrote actionable microcopy: "Accountant and Account Officer have conflicting permissions. Assigning both will grant permissions for both roles." The system explains the collision and the consequence — it doesn't just refuse.
Temporary Access
Temporary access: elevation with
an expiry date
The riskiest moment in any access system is the exception. An auditor needs a week of read access. A contractor covers a claims backlog for ten days. In the old model these became permanent grants that someone was supposed to remember to remove. Nobody remembers.
Blacklist Permissions
Blacklist: a word for "no, never"
The riskiest moment in any access system is the exception. An auditor needs a week of read access. A contractor covers a claims backlog for ten days. In the old model these became permanent grants that someone was supposed to remember to remove. Nobody remembers.
5· Constrain Navigation
Honest Account of what
didn't make in V1
6· Clients using Ginja.ai
Outcomes and Insights
Old Mutual evaluated the system, tested it internally, and signed on as Ginja.ai's enterprise partner. Their team is actively using the platform today, and their feedback is shaping the next iteration.
The honest early signal: in the test environment, administrators have filed only 2–3 access-related support tickets since launch — against a previous model where every role, user, or region change was a ticket by definition. Self-service is doing what it was designed to do. This module's real-world impact is tied to how cleanly it integrates with Claims, Underwriting, and Product Configuration as they roll out; we're tracking that dependency as adoption grows.
More Projects
Pricing Engine
Enterprise SaaS
Quotation Engine
Simplified complex insurance pricing enabling brokers and underwriters to generate accurate quotes faster
Admin Platform
Role Based Permissions
Security and Access
Management
Designed the access layer for Ginja.ai . Platform for Enterprises to assign roles and govern permissions
More Projects
7· What I'll carry forward
The Learnings
Research changes the question, not just the answer. The brief we started with and the problem we ended with are not the same question. The gap between them is where the design work actually happened.
Context beats aesthetics in regulated systems. The Floating vs. Inbuilt Card decision is the cleanest example: the "prettier" choice would have introduced exactly the kind of blind spot this system exists to eliminate.
1 · Think School Context
Context
Think School sells live cohorts on public speaking and communication. There is no sales team and no demo. A visitor lands from a video, reads, and either enrols or leaves. The page carries the entire sale.
The site also had to introduce the company, house every course, and hand off cleanly to an external learning platform once someone paid. So the same visual system needed to work for a corporate about page and for a hard-working conversion page, without either one feeling borrowed from the other.
I worked with two other designers across the full site. This case study covers the cohort landing page and the system underneath it.
1 · Think School Context
Context
Think School sells live cohorts on public speaking and communication. There is no sales team and no demo. A visitor lands from a video, reads, and either enrols or leaves. The page carries the entire sale.
The site also had to introduce the company, house every course, and hand off cleanly to an external learning platform once someone paid. So the same visual system needed to work for a corporate about page and for a hard-working conversion page, without either one feeling borrowed from the other.
I worked with two other designers across the full site. This case study covers the cohort landing page and the system underneath it.
Sections ordered by the objection they answer
Think School sells live cohorts on public speaking and communication. There is no sales team and no demo. A visitor lands from a video, reads, and either enrols or leaves. The page carries the entire sale.
The site also had to introduce the company, house every course, and hand off cleanly to an external learning platform once someone paid. So the same visual system needed to work for a corporate about page and for a hard-working conversion page, without either one feeling borrowed from the other.
I worked with two other designers across the full site. This case study covers the cohort landing page and the system underneath it.
What admins actually needed?
Think School sells live cohorts on public speaking and communication. There is no sales team and no demo. A visitor lands from a video, reads, and either enrols or leaves. The page carries the entire sale.
The site also had to introduce the company, house every course, and hand off cleanly to an external learning platform once someone paid. So the same visual system needed to work for a corporate about page and for a hard-working conversion page, without either one feeling borrowed from the other.
I worked with two other designers across the full site. This case study covers the cohort landing page and the system underneath it.
What admins actually needed?
The page is a funnel, not a brochure. Each block sits where it does because of the question a visitor is holding at that exact point in the scroll, and what has to be true before they will keep reading.
01 Hook
Video, headline, and the two numbers that carry weight straight away: students enrolled and the start date.
02 Logistics
Duration, dates, skill level, format. Four cells directly under the fold, because these are the questions people abandon a page to go hunting for.
03 Self-identification
Four named audiences with a specific outcome each. The biggest drop-off is a visitor who cannot tell whether this is for them.
04 Substance
What you will actually learn, kept short. Enough to feel concrete, not enough to answer everything.
05 Proof, twice
Written testimonials for skimmers, then video testimonials for the people who do not trust written ones.
06 Authority
The mentor, placed after the proof rather than before it.
07 Depth on demand
Week-by-week curriculum in an accordion. Collapsed keeps the page scannable; expanded satisfies the people who audit before paying.
08 Last objections
FAQs, then the closing block. The enrolment bar stays pinned the whole way down so the decision is never more than one glance away.
System Administrator cluster
1. No way to view, access and control roles for employees
2. No controlled process for granting temporary elevated access
3. No visibility of users being added or removed
Team Lead / Manager cluster
Cannot allocate permissions to their teammates.
2. Cannot differentiate users with similar roles but different scopes
3. No notification when access changes happen to their team
What admins actually needed?
The Problem Statement
An insurance company needs complete visibility and control over what every employee can access. They need to create, modify, and revoke access and manage the full employee lifecycle: onboarding, deactivation, reactivation, deletion. The system has to be fully self-serve, at any scale, without exception. No dependencies. No workarounds. No calls to the platform team.
3 · What Admins Said
Research and Reframe
What admins actually needed?
Think School sells live cohorts on public speaking and communication. There is no sales team and no demo. A visitor lands from a video, reads, and either enrols or leaves. The page carries the entire sale.
The site also had to introduce the company, house every course, and hand off cleanly to an external learning platform once someone paid. So the same visual system needed to work for a corporate about page and for a hard-working conversion page, without either one feeling borrowed from the other.
I worked with two other designers across the full site. This case study covers the cohort landing page and the system underneath it.
This is a different question than where we started. It names ownership, not features. It points directly toward the architecture that follows “How might we build a role and permission management system for health insurance organisations?”
More Projects
Pricing Engine
Enterprise SaaS
Quotation Engine
Simplified complex insurance pricing enabling brokers and underwriters to generate accurate quotes faster
AI
Fintech
Real Estate
Interactive Finance Dashboards
A transactions ledger dashboard and a real estate portfolio dashboard deployed various features.
Resume