1 · Think School Website Design
About
Think School sells live cohorts on public speaking and communication. There is no sales team and no demo. A visitor lands from a video, reads, and either enrols or leaves. The page carries the entire sale.
The site also had to introduce the company, house every course, and hand off cleanly to an external learning platform once someone paid. So the same visual system needed to work for a corporate about page and for a hard-working conversion page, without either one feeling borrowed from the other.
I worked with two other designers across the full site. This case study covers the cohort landing page and the system underneath it.
Role
Website Designer
Duration
2 months
Year
2023
Team
3 Designers
Sections ordered by the objection they answer
Think School sells live cohorts on public speaking and communication. There is no sales team and no demo. A visitor lands from a video, reads, and either enrols or leaves. The page carries the entire sale.
The site also had to introduce the company, house every course, and hand off cleanly to an external learning platform once someone paid. So the same visual system needed to work for a corporate about page and for a hard-working conversion page, without either one feeling borrowed from the other.
I worked with two other designers across the full site. This case study covers the cohort landing page and the system underneath it.
Colours and Fonts
Think School sells live cohorts on public speaking and communication. There is no sales team and no demo. A visitor lands from a video, reads, and either enrols or leaves. The page carries the entire sale.
The site also had to introduce the company, house every course, and hand off cleanly to an external learning platform once someone paid. So the same visual system needed to work for a corporate about page and for a hard-working conversion page, without either one feeling borrowed from the other.
I worked with two other designers across the full site. This case study covers the cohort landing page and the system underneath it.
Organic
Already a fan. Subscribed on YouTube or following on social, arriving because they trust Ganesh
Paid ads
Saw a course ad on social or Google. No relationship with the brand yet.
Why this mattered for the layout.
Paid traffic arrives with no relationship to the brand, so the hero has to establish who Ganesh is before it asks for anything. Organic traffic already knows, and would be bored by the same block. The page is ordered to work for the colder of the two visitors, since that is who the ads keep sending.
What admins actually needed?
The page is a funnel, not a brochure. Each block sits where it does because of the question a visitor is holding at that exact point in the scroll, and what has to be true before they will keep reading.
01 Hook
Video, headline, and the two numbers that carry weight straight away: students enrolled and the star
What admins actually needed?
Landing Page Explorations
Website
What admins actually needed?
Think School sells live cohorts on public speaking and communication. There is no sales team and no demo. A visitor lands from a video, reads, and either enrols or leaves. The page carries the entire sale.
The site also had to introduce the company, house every course, and hand off cleanly to an external learning platform once someone paid. So the same visual system needed to work for a corporate about page and for a hard-working conversion page, without either one feeling borrowed from the other.
I worked with two other designers across the full site. This case study covers the cohort landing page and the system underneath it.
