
2 · 1% Club Website Design
1% Club
Think School sells live cohorts on public speaking and communication. There is no sales team and no demo. A visitor lands from a video, reads, and either enrols or leaves. The page carries the entire sale.
The site also had to introduce the company, house every course, and hand off cleanly to an external learning platform once someone paid. So the same visual system needed to work for a corporate about page and for a hard-working conversion page, without either one feeling borrowed from the other.
I worked with two other designers across the full site. This case study covers the cohort landing page and the system underneath it.
Role
Website Designer
Duration
2 months
Year
2023
Team
3 Designers




Website
Think School sells live cohorts on public speaking and communication. There is no sales team and no demo. A visitor lands from a video, reads, and either enrols or leaves. The page carries the entire sale.
The site also had to introduce the company, house every course, and hand off cleanly to an external learning platform once someone paid. So the same visual system needed to work for a corporate about page and for a hard-working conversion page, without either one feeling borrowed from the other.
I worked with two other designers across the full site. This case study covers the cohort landing page and the system underneath it.







